by Viviana Guzman
Described by The New York Times as “An Imaginative Artist” Juilliard trained Viviana Guzman has a GRAMMY Nominated Album, is a TEDxSpeaker & has toured 135 countries. Has been on CNN, ABC, NBC, FOX, with 3 million views on her YouTube Channel, Viviana is the Founder San Francisco Flute Society, Flutes by the Sea Masterclasses, Co-Founder The Flute View and teaches at University of California Santa Cruz.
Embarking on an international tour as a flutist can be an exhilarating and transformative experience. It provides an opportunity to showcase your talent on a global scale, connect with diverse audiences, and immerse yourself in different musical cultures. However, organizing an international tour requires careful planning and preparation. In this article, we will guide you through the essential steps to set up your first international tour as a flutist.
- Define Your Tour Objectives:
Before diving into the logistical aspects, it's crucial to establish clear objectives for your tour. Consider what you hope to achieve from the experience. Are you aiming to expand your fanbase, network with other musicians, or gain exposure in specific markets? Defining your goals will help you make informed decisions throughout the planning process.
- Research Potential Tour Destinations:
Research is vital when deciding which countries and cities to include in your tour itinerary. Look for places with a vibrant classical music scene, festivals, or concert venues that frequently host international artists. Consider cultural and logistical factors such as visa requirements, travel expenses, and the availability of suitable performance spaces.
- Build Your Tour Team:
As a flutist, you'll need a reliable team to support you during your tour. Collaborate with a booking agent or tour manager who has experience in the international music scene. They can help with venue bookings, negotiations, and the overall logistics of the tour. Additionally, consider having a publicist or marketing specialist to promote your performances and reach out to local media outlets.
- Secure Funding:
International tours can be financially demanding, but there are various funding options available to support emerging musicians. Research grants, scholarships, or sponsorships from cultural organizations, foundations, or even crowdfunding platforms. Prepare a detailed budget that covers travel expenses, accommodation, transportation, marketing, and any other associated costs.
- Plan Your Itinerary:
Once you've selected your tour destinations, plan your itinerary carefully. Consider the time required to travel between cities, and make sure to include sufficient rest days to avoid burnout. Coordinate with your tour team to ensure that you have adequate time for rehearsals, interviews, and promotional activities in each location.
- Contact Venues and Festival Organizers:
Reach out to concert venues, festivals, and local music organizations in your chosen destinations. Present a professional press kit or electronic portfolio that highlights your accomplishments, repertoire, and performance samples. Tailor your proposals to each venue, demonstrating how your music would align with their programming or themes. Follow up regularly to secure performance opportunities and negotiate performance fees.
- Manage Logistics:
As you progress with planning, pay attention to logistical details such as visa requirements, travel arrangements, and accommodations. Determine whether you will need a work visa or if a tourist visa will suffice. Seek guidance from immigration authorities or cultural institutions in the countries you plan to visit. Arrange transportation options that suit your budget, such as flights or train tickets, and book accommodations in advance.
- Promote Your Tour:
Utilize various promotional channels to generate interest and awareness about your tour. Leverage social media platforms, your website, and email newsletters to reach out to your fanbase and local audiences in each destination. Engage with local influencers, music bloggers, and radio stations to secure interviews and media coverage. Utilize digital advertising and local marketing strategies to maximize ticket sales.
- Rehearse and Prepare:
In the months leading up to your tour, invest time in rehearsing your repertoire and refining your performances. Collaborate with local musicians or ensembles whenever possible to enhance the cultural exchange and diversify your program. Prepare engaging program notes and consider incorporating elements that connect with the local audience, such as traditional or contemporary music from their region.
10. Enjoy the Tour:
The initial steps can seem to be overwhelming, but stay the course, keep thoughts positive and appreciate the ride. Make the trip yours by visiting places that resonate with you and enjoy the tour!