IssuesJuly 2023

8 Tips to Booking Your Own Concerts

While many musicians rely on agents or concert organizers to secure performance opportunities, it is imperative for artists to understand the music business and learn how to book their own concerts. These eight tips provide insight on how to have more control over your careers, expand your artistic reach, and connect directly with your audience:


  • Define Your Artistic Vision: Before booking your own concerts, it is crucial to have a clear understanding of your artistic vision. Define your musical niche, repertoire preferences, and target audience. This clarity will guide your concert programming and help you identify suitable venues and performance opportunities that align with your artistic goals.


  • Build a Professional Network: Networking plays a vital role in booking concerts as a classical musician. Attend music conferences, festivals, and workshops to connect with fellow musicians, concert organizers, and industry professionals. Build relationships with conductors, composers, chamber ensembles, and other musicians who can potentially collaborate with you or recommend performance opportunities. Networking platforms, social media, and online musician communities are valuable resources for expanding your professional network.


  • Research Potential Venues: Identify suitable venues for your concerts based on the size, acoustics, and ambiance that align with your musical style. Research concert halls, churches, universities, community centers, and art galleries in your target region. Consider the availability of pianos or other necessary instruments. Make a list of potential venues and gather information about their booking procedures, rental costs, and technical requirements.


  • Craft an Impressive Concert Proposal: Create a compelling concert proposal that showcases your unique musical offerings and appeals to potential venues. Include a professional biography, repertoire list, sample recordings or videos, concert themes or programs, and any notable achievements or reviews. Highlight the value you can bring to the venue, such as attracting audiences or collaborating with local musicians. Tailor each proposal to the specific venue and address the benefits of hosting your concert.


  • Reach Out to Venue Managers: Once you have your concert proposal ready, contact venue managers or artistic directors to express your interest in performing at their venue. Send a personalized email or make a phone call, introducing yourself as a professional classical musician and explaining your concert concept. Attach your concert proposal and offer to provide additional materials upon request. Follow up with a polite email or call if you don't receive a response after a reasonable time.


  • Collaborate with Local Organizations: Collaborating with local organizations can expand your concert opportunities and enhance community engagement. Reach out to local music societies, cultural associations, educational institutions, and non-profit organizations that align with your musical interests. Propose joint concerts, educational outreach programs, or thematic collaborations. Partnering with established organizations can provide additional resources, promotional support, and access to their existing audience base.


  • Create Your Online Presence: A strong online presence is crucial in today's digital age. Create a professional website that showcases your biography, repertoire, upcoming concerts, and multimedia samples of your performances. Maintain active social media profiles to engage with your audience, share updates about your concerts, and build a fanbase. Leverage platforms like YouTube, SoundCloud, and streaming services to share your recordings and reach a wider audience.


  • Self-Promotion and Marketing: Take charge of promoting your concerts effectively. Design visually appealing posters, flyers, and online banners. Utilize social media platforms, email newsletters, and your website to announce and market your concerts. Leverage local newspapers, radio stations, blogs, and social media platforms that promote within the community.


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